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North Carolina Education Lottery (NCEL) Raleigh, NC |
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The North Carolina Education Lottery (NCEL) is recognizing two retailers in the Asheville Region for major increases in lottery sales. One showed an increase of more than 113%, while the other had increased sales of more than 152%. NCEL retailers that have increased their sales by the highest percentage in the region compared to the previous quarter earn the title of “Stellar Seller.” The NCEL announces the following retail locations in the Asheville Region named “Stellar Sellers”: Stellar Seller (highest sales increase) 1. Blue Ridge Quick Stop #1, 1786 Soco Road, Maggie Valley 2. Ferguson Supply, 11571 Betsy’s Gap Road, Clyde Blue Ridge Quick Stop #1 increased its sales by 152.14%. Ferguson Supply increased its sales by 113.84% compared to the previous quarter. Vivian Price of Blue Ridge Quick Stop #1 says the key to her store’s sales increase is keeping the instant ticket dispensers full. She adds that she makes sure to have current Point of Sale marketing materials for NCEL games in her store. This keeps her players informed and educated about new games and top prizes. Price’s store also sold a winning “$100 Million Cash Spectacular” ticket worth $50,000, and she says that helped boost sales. Boots Williams with Ferguson Supply says his store’s sales increase is due to popular instant games like “$100 Million Cash Spectacular.” He says his store’s lottery sales “took off” once the $10 ticket with ten $1 million top prizes was launched. Williams’ players continued to enjoy the game as the months went by, helping him to become a Stellar Seller. Charlotte Region - Two Retailers in Saint Pauls and Albemarle Show Over 103% Increase in Sales The North Carolina Education Lottery (NCEL) is recognizing two retailers in the Charlotte Region for major increases in lottery sales. One showed an increase of more than 103%, while the other had increased sales of more than 106%. NCEL retailers that have increased their sales by the highest percentage in the region compared to the previous quarter earn the title of “Stellar Seller.” The NCEL announces the following retail locations in the Charlotte Region named “Stellar Sellers”: Stellar Seller (highest sales increase) 1. Kerr Drug #521, 419 W. Broad Street, Saint Pauls 2. Stanly Food Mart, 2503 U.S. Highway 52 North, Albemarle Kerr Drug #521 increased its sales by 106.32%. Stanly Food Mart increased its sales by 103.17% compared to the previous quarter. Diane Stroud, manager of Kerr Drug #521, says she and her employees take pride in the customer service they provide to lottery customers. She says her customers feel this and that is what keeps them coming back. Stroud adds that the “$100 Million Cash Spectacular” instant ticket was a big part of their growth, along with moving the instant ticket dispensers from behind the counter to the front counter. Stanly Food Mart is in a busy location with many regular lottery customers, which has helped their lottery sales. Staff makes sure to keep a lot of instant tickets on hand and displays them on the front counter so their customers can see which games are available to play. GREENSBORO REGION - Two Retailers in Thomasville and Greensboro Show Over 118% Increase in Sales The North Carolina Education Lottery (NCEL) is recognizing two retailers in the Greensboro Region for major increases in lottery sales. One showed an increase of more than 118%, while the other had increased sales of more than 120%. NCEL retailers that have increased their sales by the highest percentage in the region compared to the previous quarter earn the title of “Stellar Seller.” The NCEL announces the following retail locations in the Greensboro Region named “Stellar Sellers”: Stellar Seller (highest sales increase) 1. Goldies Inc., 430 Hasty School Road, Thomasville 2. Sweets & News, 213 Four Seasons Town Centre, Greensboro Goldies Inc. increased its sales by 120.73%. Sweets & News increased its sales by 118.17% compared to the previous quarter. Roy Anderson, co-owner of Goldies Inc., attributes his store’s success to focusing on the lottery and asking every customer to take a chance on a ticket. He says he also makes sure each customer knows how many winners his store has had daily and weekly. Sweets & News attributes its success to adding more instant ticket dispensers. Cashiers promote the lottery to their customers and actively ask them if they want to buy a lottery ticket. GREENVILLE REGION - Two Retailers in Morehead City and Point Harbor Show Over 149% Increase in Sales The North Carolina Education Lottery (NCEL) is recognizing two retailers in the Greenville Region for major increases in lottery sales. Both showed an increase of more than 149%. NCEL retailers that have increased their sales by the highest percentage in the region compared to the previous quarter earn the title of “Stellar Seller.” The NCEL announces the following retail locations in the Greenville Region named “Stellar Sellers”: Stellar Seller (highest sales increase) 1. Murphy USA #6768, 280 N.C. Highway 24, Morehead City 2. Han-Dee Hugo #20, 8981 Caratoke Highway, Point Harbor Murphy USA #6768 increased its sales by 149.67%. Han-Dee Hugo #20 increased its sales by 149.06% compared to the previous quarter. Having new managers come on board has helped these two retailers increase their lottery sales. Donna Onesto, manager of Murphy USA #6768, worked with her NCEL sales representative to increase the visibility of the instant tickets. Dispensers were moved to the front counter so customers could see more easily which games were available for purchase. Maggie Humphries is the new manager of Han-Dee Hugo #20. She makes sure to keep the instant ticket dispensers full so her customers have a lot of games to choose from. RALEIGH REGION - Two Retailers in Raleigh Show Over 107% Increase in Sales The North Carolina Education Lottery (NCEL) is recognizing two retailers in the Raleigh Region for major increases in lottery sales. One showed an increase of more than 107%, while the other had increased sales of more than 315%. NCEL retailers that have increased their sales by the highest percentage in the region compared to the previous quarter earn the title of “Stellar Seller.” The NCEL announces the following retail locations in the Raleigh Region named “Stellar Sellers”: Stellar Seller (highest sales increase) 1. Woody’s City Market, 205 Wolfe Street, Raleigh 2. Wolf Mart, 2808 Hillsborough Street, Raleigh Woody’s City Market increased its sales by 315.12%. Wolf Mart increased its sales by 107.89% compared to the previous quarter. According to owner Joe Hatch, customers at Woody’s City Market enjoy playing instant scratch-off games. He says that sales increased after an Instant Ticket Vending Machine (ITVM) was installed. Youn Lee at Wolf Mart worked with her NCEL sales representative on inventory control and that helped increase her store’s sales. Youn orders top-selling tickets and also added both a lighted NCEL sign and Point of Sale marketing materials to the exterior of her store so potential players know she is a lottery retailer. 
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