When you play the lottery,

Commitment to Responsible Gaming

From the way we design and advertise our games, to the tools we develop to help folks be in control of their play, our commitment to operating responsibly is at the heart of everything we do. That commitment to being a responsible organization that cares not only about players, but also about our state, is our promise to all North Carolinians. And we live up to that promise every day by being one of the most responsible lottery organizations in the world.

“North Carolina is the fourth U.S. lottery — and youngest — to achieve international recognition for operating fairly and responsibly.”

A Global Leader in Responsible Gaming

Our commitment to build responsible gaming best practices into everything we do helped us achieve the highest level of responsible gaming certification recognized internationally — making us one of the most sustainable and responsible lotteries in the world.

Being one of the most responsible lotteries in the world didn’t happen overnight. We have been working to continuously improve and strengthen our responsible gaming and social responsibility programs since selling the first ticket in 2006. We’ve done this by adhering to important principles, learning from other organizations, training employees, educating players, marketing responsibly, conducting research and collaborating with stakeholders.

The World Lottery Association’s Responsible Gaming Framework is the highest level of responsible gaming certification recognized internationally, outlining lotteries’ level of commitment to corporate social responsibility and responsible gaming. The Framework consists of four levels of achievement. The more advanced the responsible gaming program, the higher the level of achievement.

While this designation is a lottery achievement, it’s a win for our state and our players.

What does this mean for North Carolina?

We are fully committed to operating responsibly, promoting responsible play, and being a strong corporate citizen of our state all while responsibly growing sales and increasing return to education.

What does this mean for players?

Players can feel confident that if they choose to play our games, they will have the resources and tools they need to make informed decisions and be in control of how much and when they play.

Responsible Gaming Levels
For questions about our Responsible Gaming program, contact:

Townley Cheek
Corporate Social Responsibility Manager
919-301-3592
Townley.Cheek@lotterync.net

World Lottery Association
"The panel can clearly see a strong management commitment to responsible gaming as reflected in the goals, strategies, policies and procedures of NCEL, and sufficient resources in place to support the responsible gaming programs. It is clear that responsible gaming considerations are embedded in the culture and in the day-to-day operations."

- Panel of Corporate Social Responsibility Experts, World Lottery Association

No longer just a game?

If you think your play has become a problem, there is hope. Free confidential help is available 24 hours a day, seven days a week. Talk, text or chat with a trained, licensed clinician that can provide free counseling services.

Call 877-718-5543
Text "morethanagamenc" to 53342
Chat morethanagamenc.com

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